#MedTech Marketing

LinkedIn Updates All MedTech Leaders Need to Know


We all know the world of MedTech is constantly changing, and staying updated with the latest marketing trends is crucial for success.

As a Communications professional in the MedTech space, one thing that has become evident within the industry is that experts want to stay connected and network without jumping through hoops. But this has been one of those age-old problems that are just never addressed. And yet, LinkedIn seems to be evolving to provide the ultimate solution.

LinkedIn has recently rolled out a series of particularly relevant updates for MedTech industry leaders. These changes aim to enhance user experience and provide users with the networking and growth tool they’ve been looking for, all in one place.

Enhanced Networking

We all know that in MedTech, it’s not just what you know but who you know. LinkedIn’s latest features are all about making our networking efforts more fruitful. It gives more intuitive ways to engage with our peers, join conversations, and make those industry connections count. It’s like LinkedIn is giving us a better map to navigate the MedTech landscape.

Some of these features include LinkedIn Newsletters, Endorsements, and expanded Interests options.

Increased SEO Capabilities

SEO is not going away. In fact, it has become an essential part of growing online on almost every platform. LinkedIn has done a great job with expanding its SEO capabilities to enhance visibility across the platform. This means gone are the days where you needed a hashtag to categorize your content for it to be found, and in is the new era of keyword optimization for more eyes on your profile or posts.

This means using the right keywords at the right time. (Stay tuned for our next article on top keywords to use on LinkedIn for increased visibility.)

Data Matters

For MedTech marketers, data is key. LinkedIn’s enhanced analytics provide deeper insights into audience engagement and content performance. These tools allow you to tailor your content strategy more effectively, ensuring that your message resonates with your target audience.

For LinkedIn users with a Creator profile, these analytics provide details needed to help us understand who is engaging with our content and what kind of content people are interested in.

Community Over Competition

If you are still hyper-focused on looking better than the competition on LinkedIn, then it’s time for an update! LinkedIn is now more focused on building communities and connections than anything. And with this focus, the platform has given their Groups a major revamp to offer more robust features for community building. These groups are essential for MedTech professionals to share knowledge, discuss trends, foster collaboration, and develop themselves into thought leaders within the industry.

It’s like having a club of like-minded individuals in your pocket!

Next-Level Conversations

Just like building a community is all about connecting with others in your space, having real conversations is crucial to growth on LinkedIn. With that said, LinkedIn has recently expanded its Direct Messaging tools. Not only can you send messages to others in your space, but you can also set up a video chat right there in the app (meaning there is no need for Zoom or Teams invites!)

Additionally, LinkedIn now allows users to send and receive messages from a company page, which has been extremely helpful for MedTech experts who are connected to their company pages on the platform.

The Future of LinkedIn in MedTech Marketing

There is no doubt about it that LinkedIn is taking over the professional digital space. With features that allow users to learn, connect, and communicate with others within their industry, it is the go-to tool for many people in the MedTech world.

Just remember, the platform is shifting from “business” talk to being more community-focused, meaning people want to really connect with each other and have meaningful conversations. It all goes back to the word of the year, “Authenticity!”

Be yourself, share your thoughts, provide value with your expertise, and watch your network expand.

Follow us on LinkedIn to be one of the first to see our next article on LinkedIn growth in MedTech.

By Samantha Feliz

Managing Editor for The MedTech Digest and Communications Director for MedTech Momentum