“We already spend over $400 million a year in basic science and research, with most of the innovation being developed in diagnostics and life sciences.”
Last week, I attended the North American Spine Society (NASS) conference in Chicago for the 24th year in a row. While the event retained its familiar warmth, I couldn’t ignore the challenges—lower attendance, fewer exhibitors, and a noticeable shift in energy compared to the pre-pandemic years. This isn’t just an issue unique to NASS; these […]
Let’s face it—if you’re in the MedTech industry, lead generation is likely one of your biggest challenges. It’s no longer just about gathering contact information. The stakes are much higher for Medical Technology companies: regulatory complexities, extended sales cycles, and an ever-evolving industry make it increasingly difficult to attract and convert the right leads. So, […]
Discover how ransomware attacks are putting patient data and lives at risk in the healthcare sector.
I’ve learned and shared with people that whenever you have a major setback – whether study-related, study timeline change or product setback and timeline change, just reevaluate your whole approach and strategy because even with your well-laid plans, when one of the pieces of the plan changes, you realize other doors could open.
Leverage data for digital marketing success in MedTech: insights on email, social media, SEO, and web performance to boost engagement.
Orthopedic giants report record-breaking Q1 growth driven by the surge in robotic surgery. Explore the global market expansion.
LinkedIn has recently rolled out a series of particularly relevant updates for MedTech industry leaders.
I’ve been with Orlando Health for 15 years now, which is kind of crazy, and spent a lot of time on the marketing and digital side
The top five transformative trends shaping the MedTech industry in 2024, from groundbreaking AI advancements to innovative data-driven strategies in healthcare.
