#Momentum Drivers

Revolutionizing Joint Health: Stryker’s “Scan. Plan. Mako Can.” Campaign Unleashes the Future of Joint Replacement 

Strykers Scan Plan Mako Can - Mako SmartRobotics™

In a groundbreaking move, Stryker, one of the world’s leading medical technology companies, has initiated a nationwide, direct-to-patient marketing campaign called “Scan. Plan. Mako Can.” This campaign centers around Stryker’s innovative Mako SmartRobotics™, designed for individuals in need of joint replacement surgery due to knee or hip arthritis. This article delves into the profound impact of Stryker’s campaign on patients and the world of joint replacement surgery. 

Stryker’s Commitment to Revolutionize Joint Replacement 

Don Payerle, president of Stryker’s Joint Replacement division, emphasizes that “Scan. Plan. Mako Can.” is built upon the foundation of Mako SmartRobotics™. Stryker is unwavering in its commitment to transforming joint replacement technology, enabling surgeons to achieve superior outcomes for their patients. The campaign aims to raise awareness among individuals suffering from joint pain, guiding them towards seeking care and regaining their active lifestyles. 

Mako SmartRobotics™: A Game-Changer in Joint Replacement 

At the heart of the campaign is Mako SmartRobotics™, a revolutionary technology that offers advanced capabilities for joint replacement surgery planning and execution. Here’s how Mako SmartRobotics™ is making a significant impact: 

1. CT-Based Planning 

Mako SmartRobotics™ incorporates CT-based planning, allowing surgeons to gain comprehensive insights into a patient’s anatomy and the surgical procedure before it takes place. This advanced planning ensures precision and minimizes the risk of tissue disruption. 

2. AccuStop™ Haptic Technology 

One of Mako’s standout features is its innovative AccuStop™ haptic technology. Surgeons can execute their surgical plans with exceptional precision, enhancing patient outcomes by reducing pain and expediting recovery times. 

3. Demonstrated Better Outcomes 

Clinical studies have demonstrated that Mako SmartRobotics™ delivers better outcomes when compared to manual joint replacement surgery. Patients who undergo surgery with Mako experience less pain and faster recovery times. 

4. Advanced Digital Healthcare Insights 

Stryker’s integration of digital capabilities into products like Mako contributes to the evolution of Advanced Digital Healthcare. This integration generates valuable insights that drive improvements in clinical, operational, and financial outcomes throughout the continuum of care. 

The Omnichannel “Scan. Plan. Mako Can.” Campaign 

Stryker’s “Scan. Plan. Mako Can.” campaign employs an omnichannel approach to reach its audience. It leverages various media channels, including: 

  • Linear TV 
  • Streaming TV 
  • Social Media 
  • YouTube 
  • Programmatic/Endemic Advertising 
  • Paid Search 

The campaign’s goal is to engage and inform the public about the benefits of Mako SmartRobotics™. 

Stryker’s “Scan. Plan. Mako Can.” campaign represents a significant step forward in the world of joint replacement surgery. By introducing patients to the innovative Mako SmartRobotics™ and emphasizing the importance of precision and advanced technology, Stryker is empowering individuals to take control of their joint health and reclaim their active lives. 

To read the full article on this campaign, click here

By Samantha Feliz

Managing Editor for The MedTech Digest and Communications Director for MedTech Momentum