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    Fred Phelps - AROSurgical expert in motion

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    The MedTech Digest > MedTech Trends
    The Pricing Problem: Are Conferences Outpricing Their Audience?
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    The State of Healthcare Conferences in 2024: Rebooting for the Future

    • Guillaume Viallaneix / 1 year
    • 4 min read

    Last week, I attended the North American Spine Society (NASS) conference in Chicago for the 24th year in a row. While the event retained its familiar warmth, I couldn’t ignore the challenges—lower attendance, fewer exhibitors, and a noticeable shift in energy compared to the pre-pandemic years. This isn’t just an issue unique to NASS; these […]

    attract customers
    08
    Oct

    The Lead Generation Problem No One Talks About in MedTech—and How to Solve It

    • Guillaume Viallaneix / 1 year
    • 4 min read

    Let’s face it—if you’re in the MedTech industry, lead generation is likely one of your biggest challenges. It’s no longer just about gathering contact information. The stakes are much higher for Medical Technology companies: regulatory complexities, extended sales cycles, and an ever-evolving industry make it increasingly difficult to attract and convert the right leads. So, […]

    Cody Simmons
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    Exclusive Interview: A Look Inside DermaSensor’s Journey to Innovation with CEO, Cody Simmons

    • Guillaume Viallaneix / 1 year
    • 16 min read

    I’ve learned and shared with people that whenever you have a major setback – whether study-related, study timeline change or product setback and timeline change, just reevaluate your whole approach and strategy because even with your well-laid plans, when one of the pieces of the plan changes, you realize other doors could open.